What is SEO?

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I offer a pricing package to fit any local Florida business, from FREE (as in no cost DIY) to full blown custom online marketing campaigns I've done for fortune 500 companies

<em>Krisada Eaton</em>

Krisada Eaton

Just Me ...a mild mannered Sr. SEO Specialist living in St. Augustine Beach and working all over Florida.
What is SEO? Why does Your local Florida business need a Search Engine Marketing expert?

Honestly, even I need SEO for my websites. I went several years living on referal business based on my reputation as a Sr. SEO in Orlando. Much of my business came through word of mouth so I didn't really need to generate leads and conversions from my SEO websites. But about a year ago one of my main servers was hacked and I lost valuable websites and assets that have been difficult to re-cooperate from, even for me. In the aftermath of rebuilding I found my rankings disappearing out of attrition. So like everyone else, I had to aggressively compete for search engine rankings for keywords relevant to my online marketing business. 

I've chonicled the progress of rebuilding this search engine optimized website to illustrate the aspects that make it an SEO website both the good, the bad. The progress have provided valuable online marketing lessons and insights. 


What makes me a Florida SEO Expert Specialist?

My 15 years of search engine marketing experience spans a lot of different industries and includes years of overlapping graphic design and traditional print marketing careers. I don't like using the word "Expert" but as I talk to people about what I do, I find that all those years has given me a legit claim of some kind of expertise within the profession of internet marketing.

Experience separates an SEO Specialist from someone that "knows SEO"

Everybody and their cousin's cat will tell you they know how search engine optimization works. This knowledge is largely derived from what they've heard or read online. And legitimately, I've become and overnight "Expert" in several fields via YouTube and a crazy Russian tutorial too, lol. But that doesn't mean I can actually make a living at whatever instant skill I just learned. There's a world of knowledge and experience missing with that kind of shotgun education. And that's what's missing with most people I see claiming to "know SEO". They know the theory and catch phrases but they don't actually compete online. They can't show results directly related to their efforts.

Claims of SEO Expertise aren't limited to instant amateurs either. I personally know SEO Consultants at Internet Ad Agencies that have made a lot of money talking about or selling SEO services on a very high level, who have never done a single implementation. You know, the work that actually moves a keyword ranking. Point being, they don't really know how Google finds your website someone else does the actual SEO optimizations, a specialist somewhere in their organization does the heavy lifting for them. That's the person that knows how Google gets there and why. I know this because that was my role in a few SEO Companies and Internet Marketing Ad Agencies....and you'd be surprised how many of those big ad agencies with big fees are really outsourcing their SEO work overseas and have no idea what is being done with your account. True life.

Anyway, this isn't anything new or earth shattering, most businesses are structured the same way. People that "know SEO" are like talking to the salesman as opposed to the "SEO Specialist" or mechanic that actually fixes your website. A specialist is the SEO guru geek guy (that's so me!...the geek part) with the expertise to make judgement about what should be done and how to execute those changes effectively and why they work with the rest of the marketing strategy. A truly experienced SEO Specialist will SHOW YOU top rankings and be able to explain why they've been successful over the years.

 That's the SEO Expert you want to hire!

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Featured Businesses & Patrons
These are the friends, family and businesses that I show my support for with SEO Marketing work. This is my way of giving back and paying forward as an online marketing professional. I generally promote local businesses in Florida but I do have businesses that I endorse or work with all over the US.

Whether they are friends, family, former clients or current SEO Marketing Clients, I'd like to thank them for their contributions and continued support with recognition for their loyalty with my most sincere gratitude. Please visit their listings in my Business Marketing Directory.
Thank You!

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