SEO Theory is spoken and regurgitated by everyone (even me) but to get it done you have to walk over to the implementation side and get your mouse dirty.
It's true in just about any profession. A seasoned professionals will have prime examples of how they've "walked the walk". They will convincingly show prospective clients that they are worth their fees. Presenting a persuasive example is probably even more prevelant in the world of SEOs since we are inherently notorious for a little spinning wizardry. Without a history of gaining top rankings in specific industries then SEO is just a theory, something you talk about and discuss at painful length. More accurately it's an unproven theory.
So here's my walk beyond SEO Theory over to SEO successes.
Marketing Specialist & Webmaster
I doubled the visitor volume from approximately 1.5 million visitors a month to 3.2 million in my first 3 months with on-page optimization of their non-branded keywords.
I beat top competitors like Wal-mart, CVS, Walgreens and Publix for flu shot keywords in the 7 states we operated in for a seasonal pharmacy initiative.