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What is a "Pro SEO Audit"?
A Pro SEO Audit is me personally reviewing your website with a list of actionable task that will make a difference.
Other Free Website Scans
There are a lot of Free website scans that will give you a laundry list of things to do to improve your website or "optimize" the on-page SEO. But they are generically scraping information from the surface and their report may not even contain the info you need that will make a difference.
Much of what they tell you to do is the equivalent of sweeping the warehouse to improve your sales and get more customers because Google loves a clean place. Which may be true but is it the most effective thing you could be doing? Probably not.
I can quickly tell you what items will make a difference and make suggestions that an automated scan will never pick up because evaluating your competitive position is more complicated than what's on the surface.