I've had some overlapping careers in traditional print marketing as a graphic artist to creative director, art director and marketing director. In 2001 I left that field for web development which naturally evolved into Search Engine Marketing and SEO work. Search Engine Marketing (SEM) has been the core of my revenue for last 15 years. Mostly working for myself (the last 10 years or so) but I've also worked for a lot of companies through ad agencies or directly for Fortune 500 companies, like Winn-Dixie as a marketing specialist and webmaster.
Successful online marketing has 2 parts:
1) Getting the people to your website
with SEO / Pay Per Click Ads / Social Networks (Search Engine Marketing or SEM)
2) Converting those people into buyers
by clearly conveying what your website is about with great Story Brand Marketing
Below are highlights from over 15 years of Marketing Direction and SEO Experience in getting people to websites and converting them into customers and clients.