Midland is also one of my former accounts with .Com Marketing Ad Agency. Unlike Sonny's we don't ever meet face to face. I think it's been over 8 years since I physically met with anyone from Midland. They are a great client that is very savvy about helping their SEO grow. You will see a lot of information in their case study coming up. It's too much information over the last 8 years to put in a short description but there's been lots of lessons learned and lot of #1 ranking built up. So the stories that come from how we are marketing this company over the years is a valuable one.