I've worked directly with real estate companies, agents and brokers. In some cases as a web developer. In others as an SEO contractor. And also as an Art Director or marketing manager. I've learned a good bit from all the years marketing different kinds of real estate properties in different roles. Florida Real Estate is an intensely competitive market. I think I found successes in ranking real estate driven websites because of my hand coding development abilities and all of the traditional marketing experience I had from print adverting as a graphic designer and art director.
Vacation Homes in Orlando
I started marketing for real estate with a Remax agent in Orlando, James Mitchell. He primarily sold single family vacation homes, condos and townhomes. Our target audience was overseas, Brits and Europeans looking for Disney vacation homes. There was a good portion of domestic sales as well from snow birds looking for an investment property. His primary website (which has been rebuilt a few times over the years) is www.buyorlandoproperties.com. The market was just on the cusp of bursting before Florida real estate crashed so it was good going for a while. Back then Wordpress and other cms websites were just gaining notice. Most of the websites I built, or rebuilt in this case were static websites I developed in Dreamweaver using basic html and css. My ability to backlink effectively then was not great so our performance was pretty good but we never really dominated competitively in that industry. The rules have changed a good bit and "BuyOrlandoProperties.com" has gone through a few rebirths. I imagine all the old backlinking, even before my time was wiped out by Panda and Penguin algorithm changes.
Luxury Homes Orlando
www.luxuryhomesorlando.com was my first introduction to the luxury home sales market. Bella Collina, Viscaya, Dr. Phillips, Windermere, Lake Nona and other high end communities I don't remember were part of that marketing effort. I designed LuxuryHomesOrlando.com from scratch as a static site and created the logo and them using traditional html, css and Macormedia Fireworks. Since it was built from the ground up by me, the on page seo was pretty good. I remember a lot of things being fairly easy to impliment and very effective, even if it was a lot of extra work to keep up with. In today's cms theme templated world, a lot of those older techniques would be difficult to implement now.
Luxury Real Estate in South Florida
As the Real Estate Marketing Director at Balestreri Realty in Fort Lauderdale my role in directing a marketing department hit a career milestone with 10 offices up and down the south Florida coast from Boynton Beach to Miami. I staffed and coordinated a graphic designer in each location that serviced about 300 agents in Pompano, Boca Raton, Lighthouse Point, Fort Lauderdale (2), Delray Beach, Deerfield Beach, Boynton Beach and Miami.
Real Estate Photography
I've shot a lot of home pics on a professional level. I also have access to a 3d Matterport camera system used for scanning incredibly detailed virtual walk throughs of any interior space.
Local Real Estate Project
My latest real estate project is to build out and rank www.localrealestateweb.com . This will be an ongoing lead generation resource I can apply to any local neighborhood for any city in the US.